Brix Blog

How To Succeed In Global Expansion?

In today's diverse era, companies look for ways to expand globally. It has various benefits like high-end cost savings, talented employees, and new consumer markets, which makes it even more preferable. Additionally, it can boost globalization and benefit the world economy.  

The global expansion also ensures new revenue potential. It gives brand new opportunities to foreign investment with more technologies and innovative access. Looking at the benefits, you must be thinking about ways to succeed in global expansion. Here's a full-fledged guide that can help you out:

What is the Purpose of Global Expansion?

The global expansion helps businesses to generate good ROIs and higher profits. It can help businesses to expand their name on the global level and ensure long-term relationships with international clients. It also makes them more resilient and prevents any shocks or risks due to localized issues.

The global expansion gives a taste of the saturated market to the industries. It helps businesses to fulfill their objectives and achieve the metrics of success. If done right, global expansion can offer a competitive advantage and boost the margins/tax benefits of a company in the long term.

Strategies to Succeed in Global Expansion

Researching your domain and implementing the right global expansion strategy is quite important to ensure successful operations in the international market. You must also be aware of the do's and don'ts before going global:

Conduct a Market Study

During the foundation stage, you must study the market you are targeting and its scope globally. Check whether the market has good growth in the future or if it's just for the short term. Also, see whether you have a large number of active competitors or only a few. Meanwhile, compare your USPs and check for any additional requirements like technical certifications or cultural considerations for the location.

Having a deep knowledge of the market gives a fair idea of the product's demands. It can also enlighten you about any legal, logistical, and fiscal issues that you may face during operations.

Strong Financial Condition

If you are planning to start your business without enough capital in hand and a "will see later" approach, you might be pushing yourself into a dilemma. Entering a foreign market without enough funds can backfire big time. You may end up starting the business and shutting it down without any benefits.

That's why you must always do your research for the capital and finances that are required to start your global branch. Having strong finances for a global expansion (on your own) may take some time, however, it's totally worth it. Alternatively, if you want to start your organization/business immediately, take help from the financial opportunities and incentives that are available. However, you must check for its eligibility and the possible outcomes/risks associated with it.

Hire Global Talent

To get the maximum advantage out of a global expansion, you must hire people from the particular location where you are setting your business. Why, you may ask? First, local employees will be familiar with the cultural norms of the country, giving you more edge over competitors.

Second, they will be more aware of the trends and conditions of the market of that location. This means they can offer you a clear idea about how to grow and sustain in the market. Third, you can use their talent, knowledge, and skills! They may also be familiar with new technologies that the country is using.

Of course, you will have to go through multiple legal processes and meet global payroll standards to add international employees. However, they are definitely worth the effort, and you shouldn't miss out on the same.  

To hire the right employee for your global team, you can take help from EOR. Now, what is EOR? EOR, or Employer of Record, is an organization that hires candidates for you on your behalf. As they are experts/professionals in the field, you can expect decent hiring from their end.

Maintain Good Connections with Local Businesses

When you start a traditional business in your own country, you connect with business domains to get a better idea of the market. It's the same here! If you want to understand the upcoming trends, tactics, and marketing practices for a new country, you must connect with the locales. They will give you detailed insight/info into the local market.

A common way to connect with local businesses is through social media and forum groups. In fact, you can make connections before starting your business. Simply ask them questions or doubts related to returns, gains, or investments in the domain. It may also help you to find distributors or supply chain partners for your business.

Work with PEO Service Experts

What is a professional employer organization/PEO? PEO is a type of co-employment that can handle administrative and management assistance for your remote team. Not only do they maintain the HR responsibilities, but they also offer help with laws, regulations, and tax compliance of the location.

With their outstanding services, you can ensure long-term consistency and international growth. You will also be able to stay out of legislative loopholes and mitigate any potential risks.

Do's and Don'ts of Global Expansion


  • Concentrate on sales
  • Develop an actionable marketing plan
  • Set a realistic goal
  • In-depth research
  • Adapt marketing campaigns


  • Avoid language barriers and cultural norms
  • Do it alone (take expert help)
  • Underestimate the complexities associated with international payroll
  • Expect your local tactics to work for the global team, too (Although some tactics might be effective)
  • Be impatient with the process

Expand Your Global Team the Right Way With GER!

From the above discussion, you must now be familiar with the important strategies for the global expansion of your business. Out of all the strategies, the most crucial way to expand your team is by choosing the right GER or Global Employer of Records. Besides selecting good employees for your organization, GER can ensure tax, labor, and immigration compliance too. Additionally, they can offer full-fledged legal guidance for your company.

Speaking of which, Brix is an all-in-one platform that can help you with seamless hiring and GER-related services. We can build your global dream team by thoroughly scrutinizing and interviewing the right candidates (along with other crucial steps). So, come join us to hire the best employees while having full control over your team structure!

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